With the spread of e-commerce transactions and the increase in their size and the launch of many different e-shops, in addition to the increasing trend of shoppers towards getting all their needs of services or products electronically, especially with the crisis of the pandemic of Corona (Covid-19), the need for the legal regulation of transactions that is carried out has emerged In these ways, especially with the presence of real risks related to protecting the security of the consumer and securing his money from being tampered with.
Therefore, it was necessary for governments to be interested in regulating the e-commerce process legally so that the consumer feels a real similarity between e-Shops and traditional shops, especially with regard to protecting his rights as a consumer and his personal data as a user of e-shops platforms.
The e-Shop is an electronic platform that allows the service provider to offer or sell a product, provide a service, advertise it or exchange its data.
So simply! The definition of the electronic store came from the Saudi e-commerce system, which also defines e-commerce activity as “an activity of an economic nature undertaken by the service provider and the consumer – in whole or in part – by electronic means, in order to sell products, provide services, advertise them, or exchange their data”.
According to these two previous concepts, the concept of the e-Shop becomes clear, as it expresses a virtual store created by an electronic means that can be accessed using the Internet to purchase, review or advertise a service or product whether it is active only online (Pure Play) – such as Amazon and eBay – or Had a store or a physical or traditional site that can be visited in person (Click and Mortar) – such as the Best Buy site or the Target site – it is considered an exact copy of the retail store located in the shops and markets, but in a modern and advanced form to sell products or services to consumers.
Other than site or application programming, design, hosting and domain reservation, electronic payment gateway provision, and other technical matters, some legal procedures must be taken to license the online store to carry out its activities legally.
Despite the different regulations and legislation adopted by countries around the world, there are general rules and basic requirements that are almost agreed upon by most of the legal systems and legislations in different countries, because the online store is not often limited to providing its services and products on a specific spatial scale.
The Kingdom of Saudi Arabia has been interested in developing a package of regulations and legislation to regulate e-commerce operations and establish online stores, the most important of which is the e-commerce system and its executive regulations, the personal data protection system, in addition to developing a set of guides and instructions for e-commerce service providers and consumers, such as cybersecurity guidelines for e-commerce’s service providers, cybersecurity guidelines for e-commerce’s consumers, the guideline for online stores, self-assessment checklist for online stores compliance, information security regulatory guide, principles of bank customer protection.
In order to establish the online store, the company or person wishing to engage in this activity must follow the procedures and rules stipulated in those laws, regulations, and guidelines in order to be able to practice its activity officially. Among the most important of these measures are the following:
After establishing the online store from the technical and legal aspects, the person who initiates the e-commerce activity through the online store shall abide by some obligations aimed at regulating the relationship between him and the consumer, protecting the consumer from deception and manipulation and providing a safe digital experience for consumption through the online store, and among the most important of these requirements the following:
Building trust between the merchant and the shopper is one of the most important challenges facing e-commerce, and one of the most important services provided by the Saudi government to provide a sense of safety for shoppers while using online stores to search for their needs is the online store documentation service through the “Maarof” platform.
Where the Saudi Ministry of Commerce and Investment, in cooperation with “Thiqa” Business Services Company, launched the “Maarof” service as a third party whose mission is to verify all merchants who launch online stores, document those stores, and ensure the quality of the products offered by them, in order to provide a sense of credibility and safety within the hearts of shoppers towards the online store. On the one hand, and to give online store owners an opportunity to effectively market their stores on the other.
The name of the online store should not be similar or identical to an existing or reserved name.